Trendswatch 2020 (pdf)

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TrendsWatch 2020:

This year the Alliance’s annual forecasting report looks at the future of financial sustainability.


Available free to AAM Members. Make sure to login to your AAM account prior to purchasing to receive this free version.


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Product Description:

TrendsWatch 2020 is dedicated to the future of financial sustainability. This year’s report explores the trends disrupting traditional income streams and emerging practices that may fill the resulting gaps. The chapters are organized around the four main sources of museum income: earned revenue, charitable contributions, government funding, and capital (including income derived from financial investments).



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