Attracting the Tourist Audience: Local, Regional, Global

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Product Description:

This webinar highlights current trends of various tourist segments, tips on how to partner with local and regional organizations—e.g. tourism bureaus, destination management companies, etc.—in attracting tourists, plus resources and strategies for creating meaningful experiences that not only meet tourists’ needs, but also support your organization’s audience engagement goals.



Melissa Cherry, senior vice president of marketing and cultural tourism, Choose Chicago; Kate Pittman, director of operations, Virginia Museum of Contemporary Art, Virginia Beach, VA; Daniel Summers, Jr., director of marketing, Center for Puppetry, Atlanta, GA; Tim Hallman, director of communications & business development, Asian Art Museum, San Francisco, CA; programming chair of PRAM


Original program presented in collaboration with the Public Relations & Marketing Professional Network (PRAM).

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