This webinar highlights current trends of various tourist
segments, tips on how to partner with local and regional organizations—e.g.
tourism bureaus, destination management companies, etc.—in attracting tourists,
plus resources and strategies for creating meaningful experiences that not only
meet tourists’ needs, but also support your organization’s audience engagement
goals.
Presenters
Melissa
Cherry, senior
vice president of marketing and cultural tourism, Choose Chicago;
Kate
Pittman, director
of operations, Virginia Museum of Contemporary Art, Virginia Beach, VA;
Daniel Summers, Jr., director of
marketing, Center for Puppetry, Atlanta, GA; Tim Hallman, director of communications
& business development, Asian Art Museum, San Francisco, CA; programming
chair of PRAM
Original
program presented in collaboration with
the Public Relations & Marketing Professional Network (PRAM).