Building Audience Engagement & Public Awareness, Crowdfund

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Building Audience Engagement & Public Awareness through Crowdfunding

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In May 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition “Yoga: The Art of Transformation.” Its success depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events. The team behind the campaign discuss what worked—and what other organizations can learn from the experience.


  • Miranda Gale, project coordinator, Freer and Sackler Galleries, Smithsonian, Washington, DC
  • Yoon Lee, director of digital philanthropy, Smithsonian Institution, Washington, DC
  • Allison Peck , head of public affairs and marketing, Freer and Sackler Galleries, Smithsonian, Washington, DC

Original program presented in collaboration with the Alliance Public Relations and Marketing Professional Network (PRAM). Sponsored by The Getty Foundation. Produced by LearningTimes.



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