Fundraising in Challenging Economic Times

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(Part of series, Straight Talk: Museums Rising to the Financial Challenge)

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Seasoned fundraising professionals discuss practical ways to raise money: membership, annual gifts, major and endowment gifts and capital campaigns. Topics include "value messaging," keeping your board and fundraising volunteers motivated, offering pledges with flexible payment plans and finding hidden opportunities for new gifts.


  • Eleanor T. Cicerchi, director, Signature Campaign, The Newark Museum, N.J.
  • James R. Hackney, Jr., CFRE, managing partner, Alexander Haas: Museum Services, Atlanta
  • Carl G. Hamm, CFRE, senior vice president, fund development and marketing, Fort Worth Museum of Science and History, Tex.
  • Laura MacDonald, CFRE, president, Benefactors Counsel, Columbus, Ohio
  • Suzette Sherman, director of membership and visitor services, Philadelphia Museum of Art

Original program produced and sponsored by LearningTimes, in collaboration with the AAM Development and Membership Committee (DAM). 

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