Sample Documents

Tier 3 museum members can login and search for almost 1000 sample documents related to museum operations.

Professional Networks

Organized around job responsibilities and areas of common interest, Individual Members can access 22 Professional Networks.

The Bookstore

The most informative and authoritative professional literature on every aspect of museum operations. 

Recorded Webinars

Affordable, accessible and convenient online learning opportunities for you, your staff and your colleagues.

Marketing and Public Relations


The Alliance shares standards on Public Trust and Accountability.

Legal Issues

This section has information about CAN-SPAM, do-not-call registries, fax advertising, freedom of information, mail order marketing, marketing & selling on the Internet, privacy, sign protection & regulation, and sweepstake promotions.

Marketing and Communications Planning

This section offers resources on attendance, methods & sources for primary & secondary market research, market segments, marketing concepts, marketing plans, public relations plans and promotional campaigns.

Marketing Strategies

This section addresses advertising, Internet promotion, printed materials, signage and tourism.

Public Relations

This section has resources on community relations, crisis communication, media relations, and visitor services.

Writing Tools

This section offers resources on writing and institutional style guides.