Museums and New Intelligences

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November 1-2, 2018

Pérez Art Museum Miami

1103 Biscayne Boulevard

Miami, FL 33132

Registration price: $150 for both days.


The nature of intelligence is changing.

As humans, our constant exposure to technology has already changed our relationship to knowledge, our approach to problem solving, and even our identity and concept of self. Now the emergence of Artificial Intelligence (AI) promises to expand our abilities to learn, make predictions, automate routine tasks, and to navigate and translate across a range of human language and experiences.

Many museums are already using sophisticated data analytics and predictive modeling to improve their bottom line through practices such as dynamic pricing and the generation of highly accurate projections for attendance. Increasingly comprehensive datasets about our audiences, their preferences and behaviors, are improving museums’ ability to personalize visitor experiences and connect to new audiences in deep and meaningful ways. Other museums are beginning to experiment with AI tools that supplement and scale the work of human staff in marketing, customer service, and interpretation.

That being said – with great power, comes great responsibility. The news is replete with stories about the privacy implications connected to the datasets these technologies rely on. Whereas the “cost” of personalization and “freemium” services have always been predicated on an exchange of data, it has become clear that this system is significantly flawed and vulnerable to manipulation – resulting in a growing wariness and mistrust of these technologies by the public.

Join us for ‘Museums and New Intelligences’ at the Pérez Art Museum Miami in Miami on November 1-2, 2018 to investigate these rapidly evolving intelligences and learn how museums might benefit from these technologies and manage the challenges associated with the growth of AI, machine learning, automation, and translation. Together with other senior leaders, artists, and scholars from inside and outside of the museum field we will consider the implications these technologies have on the practice, promise, and ethics of museums in the coming years. This is an opportunity to spend time with peers and experts to explore the opportunities afforded by these areas of emerging practice.